Have You Been Nudged Today ?
Have you been nudged? ( Link ) from BBC.com) <In probably the most well-known example, spillage around the toilet , an age-old problem for at least half of the human race was cut by -80% using an ingeniously simple intervention. > The 2017 Nobel Prize in Economics was awarded to Professor Richard Thaler for his contributions to behavioural economics. Prof Thaler's work essentially questions the economic dogma of the so-called "rational man" as defined by classical economic theory, who makes decisions based on weighing the additional benefits against the additional costs of every single option.
