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Showing posts with the label Mental accounting

Not All Dollars Are Created Equal

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Why Smart People Make BIG Money Mistakes! This is one of the books I like the most and would recommend to readers who intend to learn more about “ Behavioral Finance “ in a more practical and laymen terms. A fascinating and practical manual: Looking at the ways we spend, save, borrow, invest, and waste money. It explain why so many otherwise savvy people make foolish financial choices, like why investors are too quick to sell winning stocks and hold on to the losing shares , why borrower pay too much credit card interest and savers can’t save as much as they would like and why so many of us can’t control our spending.
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